By Brent Blake, President, Acendas Travel<\/b><\/p>\n
It\u2019s been said: \u201cWhat gets measured, gets managed.\u201d<\/span><\/p>\n It is a simple, yet powerful concept we can apply across a wide spectrum of our lives. From a business perspective, companies are constantly enhancing data collection to identify how they may better measure performance, thus leading to improved management of their operations.\u00a0<\/span><\/p>\n In terms of travel, I do not have to tell you there has been a data explosion. With millions of people moving around the world on a daily basis, there is a mind-boggling data set being created each minute. Data is certainly part and parcel to Acendas Travel\u2019s operations. Just when we think we\u2019ve discovered gold by building a better mousetrap, we up our game by developing new sources of information that we can act on to improve our service that much more. It\u2019s a continuous process.<\/span><\/p>\n Over the past few months, Acendas Travel has been transitioning to a new telecom platform. I realize that on the surface that probably doesn\u2019t create much excitement. However, the new platform has allowed us to take our data, evaluate our performance, and then design and implement processes to better serve you. The result has been:<\/span><\/p>\nData Mining<\/h4>\n
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Enhancing the Traveler Experience<\/h4>\n