Last Updated: August 1, 2017
Personal Information Acendas Collects and How It Is Used
Acendas collects information in different ways from individuals who access the various parts of our services and the network of Internet sites accessible through or utilized by our services and our company. We use this information primarily to provide the services and may also use it to provide a customized experience as you use our services and share such information with third parties as described herein. Your personal information collected is disclosed if: (i) necessary for the provision of our services; (ii) we have received your permission beforehand; (iii) we specifically state that we will; or (iv) we believe that such disclosure is required by law.
You may be asked to provide certain personal information when you use our services and/or sites, such as name, address, telephone number, billing information (such as a credit card number), and travel plans or arrangements. Unless expressly stated otherwise, the personal information collected is used for the provision of our services and is shared among Acendas and its related companies, affiliates, subsidiaries, partners, subcontractors, and agents, the global distribution systems (GDS), industry reporting authorities, and travel and related suppliers as necessary for the services provided. However, in instances in which Acendas and a partner jointly promote or offer the services, Acendas may provide the partner certain personal information for the sole purpose of allowing us and the partner to assess the results of the promotion or to offer the services. In this instance, personal information may not be used by the partner for any other purpose. Acendas may also generate non-personal identifying and aggregate profiles from personal information. We may use this aggregated and non-personal identifying information to sell advertisements that appear on the services or to enhance the services.
Acendas occasionally hires other companies to provide limited services on our behalf, such as for fulfillment, survey, statistical analysis, or background and credit check purposes. Such companies will be permitted to obtain only the personal information they need to deliver the service. They are required to maintain the confidentiality of the information and are prohibited from using it for any other purpose.
Personal information collected on Acendas Internet sites and services may be stored and processed in the United States or any other country in which Acendas or its related companies, affiliates, subsidiaries, partners, subcontractors, or agents maintain facilities, and by using an Acendas Internet site or service, you consent to any such transfer of personal information outside of your country.
Acendas may be acquired, merge with another business, acquire, or buy other businesses or assets. In such transactions, personal information is generally one of the transferred business assets. In such an event, both personal and non-personal identifying information will be part of the transferred assets.
Responses to Email Inquiries
When individuals send email inquiries to Acendas, the return email address is used to answer the email inquiry we receive. Acendas does not use the return email address for any other purpose and does not share the return email address with any third party.
“Cookies” and How Acendas Uses Them
Voluntary Customer Surveys
Acendas may periodically conduct both business and individual customer surveys. We encourage our customers to participate in these surveys because they provide us with important information that helps us to improve the types of services we offer and how we provide them to you. Your personal information and responses will remain confidential, even if the survey is conducted by a third party. Participation in our customer surveys is voluntary. We take the information we receive from individuals responding to our customer surveys and combine (or aggregate) it with the responses of other Acendas customers to create broader, generic responses to the survey questions (such as gender, age, residence, hobbies, education, employment, industry sector, or other demographic information). We then use the aggregated information to improve the quality of our services to you and to develop new services and products. This aggregated, non-personal identifying information may be shared with third parties.
Our site is not directed to children under 13 years of age and Acendas does not knowingly collect personal information from children. Children under 13 years of age should not use our site to submit any personal information about themselves.
Some Acendas products and services are offered in conjunction with a non-affiliated partner or service provider. For example, we outsource the provision of weather information and location profiles. To provide some of these products and services, the partner or service provider may need to collect and maintain personal information. In these instances, you will be notified before any such data is collected or transferred and may decide not to use that particular service or feature. Acendas will share non-personal identifying and aggregate information (except as described herein) with such partners or service provider in order to administer the co-branded products or services offered.
Acendas will also provide your personal information to one or more GDSs, industry reporting authorities, Internet booking engines, and other travel and related suppliers and vendors as necessary to fulfill your travel arrangements and services. Acendas does not exercise any control over any such parties.
At some Internet sites, you can purchase products and services or register to receive materials, such as a brochure, a catalog, or new product and service updates. In many cases, you may be asked to provide contact information such as your name, address, email address, phone number, and credit/debit card information. Acendas has no control over the third parties’ use of any personal information you provide when placing such an order. Please exercise care when doing so. Such sites may follow privacy policies that differ from the provisions provided herein. Acendas is not responsible for and expressly disclaims any and all liability related to actions of such linked sites, their privacy policies, or the content of such sites.
Acendas allows you to have access to your personal information to ensure its accuracy. If you become aware of any inaccuracy in your personal information or wish to review or inquire about your personal information we may have, please submit your specific request as provided in Section 9 below. Any changes will be made within a reasonable time period and in accordance with applicable privacy laws. As permitted by law, Acendas reserves the right to charge a reasonable administrative fee to cover the costs of providing any access or review of your personal information.
Services and Internet sites we sponsor have security measures in place to protect from the loss, misuse, and unauthorized access, disclosure, destruction, and alteration of personal information under our sole control. We conduct periodic reviews of our data collection, storage, processing, and security measures to ensure we are only collecting, storing, and processing personal information that is required for our services and to fulfill our contractual obligations or for employment matters related to our employees and job applicants. Acendas currently uses security measures, such as the Secure Sockets Layers (SSL) protocol and firewalls to safeguard personal information. Acendas also implements measures to protect your personal information off-line. Access is restricted to employees who have a “need to know,” and those employees must use passwords to access the personal information. While we make every effort to ensure the integrity and security of our network and systems, we cannot guarantee, ensure, or warrant that our security measures will prevent illegal or unauthorized activity related to your personal information.
If a password is used to help protect your personal information, it is your responsibility to keep your password confidential. Do not share such information with anyone. If you are sharing a computer with anyone you should always choose to log out before leaving a site or service to protect access to your password and personal information from subsequent users.
Your Questions and Comments
Attn: Legal Department
5331 Johnson Drive
Mission, Kansas 66205
913 671 7700
You can get more information about Hotjar by visiting the ‘about Hotjar‘ section of on the Hotjar support site. Hotjar assists its users/customers in providing their end users with a better experience and service as well as assist them in diagnosing technical problems and analyzing user trends. Most importantly, Hotjar‘s services, the functionality of the Hotjar Enabled Site can be improved, making them more user-friendly, more valuable, and simpler to use for the end users. You may opt-out from having Hotjar collect your information when visiting a Hotjar Enabled Site at any time by visiting the Hotjar Opt-out page and clicking ‘Disable Hotjar‘ or enabling Do Not Track (DNT) in your browser.
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