Choice Hotels® continued its global expansion in 2025, strengthening its portfolio with new hotels, strategic partnerships, and brand growth across key markets worldwide. The company expanded its presence in Canada, Europe, Australia, China, Latin America, and Africa, bringing trusted Choice Hotels brands to more destinations and creating even more options for travelers.
Choice Hotels also celebrated a record year for its extended stay portfolio, opening 66 domestic hotels and signing 93 franchise agreements across its four extended stay brands. Milestones included Everhome Suites® 25th opening, continued WoodSpring Suites® growth, and the launch of the company’s first unified extended stay marketing campaign, Stay in Your Rhythm, making it easier than ever for guests to find accommodations that fit longer stays.
The company’s upscale portfolio continued to grow with 27 new domestic hotel openings and a pipeline of 133 additional properties across Ascend Collection™ Hotels, Cambria® Hotels, and Radisson®, expanding the selection of distinctive lodging options in sought-after destinations.
Across its core brands, Choice awarded 247 U.S. franchise agreements while investing in refreshed brand identities, enhanced guest experiences, and new amenities. Together, these milestones reflect Choice Hotels’ ongoing commitment to expanding its global network and providing travelers with more places to stay—whether traveling for business, leisure, or extended stays.